DEFINE MY DAY™ PRIVACY POLICY

Company: Defined Life, Inc

Address: 98 Vanadium Rd, Unit 1303, Pittsburgh, PA 15017, United States

Email: help@definedlife.com

Effective Date: February 2, 2026

1. OVERVIEW AND SCOPE

This Privacy Policy describes how Defined Life, Inc ("Company," "we," "us," or "our") collects, uses, discloses, retains, and protects information when you access or use the Define My Day™ mobile application, website, and related services (collectively, the "Service").

This Policy applies to all users of the Service, regardless of location. Supplemental terms for specific jurisdictions (California, European Economic Area, United Kingdom) are provided in Sections 13–14.

BY ACCESSING OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE, DO NOT USE THE SERVICE.

2. INFORMATION WE COLLECT

A. Information You Provide Directly

B. Information Collected Automatically

C. Subscription and Purchase Data

If you purchase a subscription or make in-app purchases:

We use RevenueCat, Inc. as our subscription management provider. RevenueCat processes subscription data on our behalf. We do NOT collect or store your payment card numbers, bank account details, or other financial account information—payments are processed entirely by Apple, Google, or their respective payment processors.

D. Information We Do NOT Collect

3. HOW WE USE INFORMATION

We use collected information for the following purposes:

A. Service Delivery and Operations

B. Improvement and Development

C. Communications

D. Safety, Security, and Legal

E. Advertising and Measurement

F. Aggregated and De-Identified Data

We may create aggregated, de-identified, or anonymized data from information we collect. Such data does not identify you personally and may be used for any lawful purpose, including research, analytics, benchmarking, and improving our services. Aggregated and de-identified data is not subject to the restrictions in this Privacy Policy.

4. ADVERTISING, ANALYTICS, AND TRACKING TECHNOLOGIES

A. Third-Party Advertising and Measurement Partners

We work with advertising and analytics partners to measure marketing effectiveness and deliver relevant advertising. Current partners include:

We may add or change partners over time. These partners may collect or receive device advertising identifiers, IP address, conversion events, and cookie or SDK identifiers.

B. Apple App Tracking Transparency (iOS)

On iOS 14.5 and later, we will request your permission via Apple's App Tracking Transparency (ATT) framework before tracking your activity across other companies' apps and websites for advertising purposes.

If you deny permission, we will not engage in such tracking. You can change your choice at any time in Settings → Privacy & Security → Tracking.

C. Your Opt-Out Choices

You can limit targeted advertising through:

Opting out does not eliminate advertising—you may still see ads, but they may be less relevant to your interests.

5. HOW WE SHARE INFORMATION

We do not sell your personal information for monetary consideration. We may share information in the following circumstances:

A. Service Providers (Data Processors)

We engage third-party vendors to perform services on our behalf, including cloud hosting and database services (Supabase, AWS), subscription management (RevenueCat), analytics and crash reporting (Sentry), customer support tools, and email delivery services. These providers are contractually obligated to use your information only to provide services to us and in accordance with this Policy.

B. Advertising and Measurement Partners

As described in Section 4, we share limited data (device identifiers, conversion events) with advertising partners for measurement and attribution. Under certain privacy laws (e.g., California), this may constitute "sharing" or "selling" even absent monetary payment. See Section 14 for opt-out rights.

C. Legal Compliance and Protection

We may disclose information if we believe in good faith that disclosure is necessary to comply with applicable law, respond to lawful requests from public authorities, enforce our Terms of Service, protect our rights or safety, or investigate suspected fraud or security incidents.

D. Business Transfers

If we are involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership and your choices regarding your information.

E. With Your Consent

We may share information for other purposes with your explicit consent.

6. DATA RETENTION

We retain personal information for as long as necessary to provide the Service and maintain your account, comply with legal obligations, resolve disputes, and enforce agreements.

Specific retention periods:

7. ACCOUNT DELETION

You may delete your account and request erasure of your personal data at any time by:

Upon receiving a valid deletion request, we will verify your identity, delete or anonymize your personal data within 30 days, and confirm deletion via email.

Certain information may be retained where required or permitted by law, including transaction records, data necessary to prevent fraud, and aggregated or de-identified data.

Deletion is permanent and cannot be undone. You will lose access to all content and data associated with your account.

8. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information, including encryption of data in transit (TLS/SSL) and at rest, access controls and authentication requirements, regular security assessments, and employee training on data protection.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

YOU ARE RESPONSIBLE FOR: Maintaining the confidentiality of your account credentials, logging out of shared or public devices, and promptly notifying us of any unauthorized account access.

9. DATA LOSS DISCLAIMER

THE SERVICE IS PROVIDED "AS IS." WE DO NOT GUARANTEE THAT YOUR CONTENT WILL BE PRESERVED, AVAILABLE, OR ACCESSIBLE AT ALL TIMES.

WE EXPRESSLY DISCLAIM ALL LIABILITY FOR: Loss, corruption, or deletion of user content; service interruptions, outages, or unavailability; unauthorized access resulting from your failure to protect credentials; and data loss due to device failure, app updates, or third-party actions.

YOU ARE SOLELY RESPONSIBLE FOR MAINTAINING INDEPENDENT BACKUPS OF ANY CONTENT THAT IS IMPORTANT TO YOU.

10. YOUR CONTENT

A. Ownership

You retain all ownership rights in the content you create using the Service ("User Content").

B. License to Us

By using the Service, you grant us a limited, non-exclusive, royalty-free, worldwide license to store, process, transmit, and display your User Content solely as necessary to provide and improve the Service. This license terminates when you delete your content or account.

C. Your Responsibility

You are solely responsible for your User Content, including its accuracy, legality, and appropriateness.

11. INTERNATIONAL DATA TRANSFERS

We are based in the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States and potentially other countries.

For transfers from the European Economic Area, United Kingdom, or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission and other lawful transfer mechanisms as applicable.

By using the Service, you consent to the transfer of your information to the United States and other jurisdictions that may have different data protection laws than your country.

12. CHILDREN'S PRIVACY

The Service is not directed to, and we do not knowingly collect personal information from, children under 13 years of age (or the minimum age required by applicable law in your jurisdiction, such as 16 in certain EU countries).

If you are a parent or guardian and believe your child has provided personal information to us, please contact us at help@definedlife.com. We will promptly delete such information.

13. EUROPEAN PRIVACY RIGHTS (GDPR / UK GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under applicable data protection law.

A. Legal Bases for Processing

We process your data based on: Contract (to perform our agreement with you), Legitimate Interests (for security, fraud prevention, analytics), Consent (for marketing and certain tracking), and Legal Obligation (to comply with applicable laws).

B. Your Rights

C. How to Exercise Rights

Contact us at help@definedlife.com. We will respond within 30 days (or as required by applicable law). We may request verification of your identity.

14. CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)

This section applies to California residents and supplements the rest of this Privacy Policy.

A. "Sale" and "Sharing" of Personal Information

We do not sell personal information for monetary consideration. We may "share" personal information (as defined by CCPA) with advertising partners for cross-context behavioral advertising. You have the right to opt out.

B. Your California Rights

C. How to Exercise California Rights

Opt Out of Sharing: Email help@definedlife.com with subject "Do Not Sell or Share My Personal Information" or use the advertising opt-out controls in Section 4C.

We will verify your identity before processing requests. We will respond within 45 days (extendable by an additional 45 days with notice).

15. THIRD-PARTY LINKS AND SERVICES

The Service may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing any information.

16. APP STORE PRIVACY DISCLOSURES

Our privacy practices disclosed in the Apple App Store privacy "nutrition labels" and Google Play Data Safety section reflect the categories described in this Policy. In the event of any conflict, this Privacy Policy governs.

17. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes are effective when posted unless otherwise stated.

For material changes, we will provide notice through in-app notification, email to the address associated with your account, or prominent notice on our website.

Your continued use of the Service after changes become effective constitutes acceptance of the revised Policy. If you do not agree to changes, you must stop using the Service and delete your account.

18. CONTACT US

For privacy-related questions, requests, or complaints:

Email: help@definedlife.com

Mail:
Defined Life, Inc
Attn: Privacy
98 Vanadium Rd, Unit 1303
Pittsburgh, PA 15017
United States

We aim to respond to all inquiries within 30 days.